Dealing with the complex notions of time which operate in fashion, this documentary features nine interviews with people working in different sectors of the industry. Each engages in one way or another with the production or interpretation of fashion trends.
In fashion, time does not run in a linear way but spins like a gyre, a forward moving spiral with no fixed pattern, jumping backward and forward at random. Elements from the past are put into the context of a new moment, whilst simultaneously looking toward the future. If both past and future are stitched into today’s garments, then when is the now of fashion?
The trailer to an hour-long film is presented here.